1) CONTENT PACKAGES
These are packages to which a SUB can subscribe to receive exclusive content.
SUBCRIPTION CHANNEL |
VERSION |
DESCRIPTION |
SAMPLE MESSAGE |
BUSINESS RULES |
2002 ARCHIVE
|
Video |
Various moving images of the 2002 FIFA world cup. Provides up to 5 clips per game. Each video clip is 20 seconds long.
|
Subscribe Worldcup |
- Subscriber sends SMS message with acceptable format as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 5 bookmarks of the videos requested.
- Each bookmark would have a brief text description of the video content
- Subscribers choose to download clips by clicking the bookmark(s) received. These links remain active for up to 3 months.
- Size of each video clip would be between 150 – 300kb.
- The download process would be billed at regular GPRS rate (70k per second).
|
MATCH |
Video |
These are moving images of various exciting moments during the match. Each video clip is 20 seconds long. There are up to 12 clips per game. The videos would include; goals, red cards, near misses, dribbles etc. |
BrazilGermany Video |
- Subscriber sends SMS message with acceptable format as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 12 bookmarks of the videos requested as they are made available during the game
- Each bookmark would have a brief text description of the video content
- Subscribers choose to download clips by clicking the bookmark(s) received. These links remain active for up to 3 months.
- Size of each video clip would be between 150 – 300kb.
- The download process would be billed at regular GPRS rate (70k per second).
|
Picture |
These are still images of exciting moments during a match. |
BrazilGermany picture |
- Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 12 bookmarks of exciting moments during the match.
- Subscribers choose to download pictures by clicking the bookmark(s) received. These links remain active for up to 3 months.
- Size of each picture would be between 10kb – 50kb.
- The download process would be billed at regular GPRS rate (70k per second).
|
Text |
This content version would comprise of real time information on each of the matches of the World Cup |
BrazilGermany Text |
- Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 5 SMS messages containing match highlights during the game.
- After receiving the 5th message, subscriber will receive a message telling them to re-subscribe if they want additional messages for the chosen game.
|
COUNTRY |
Video |
These are moving images of various exciting moments of a particular country. The videos would include; goals, red cards, near misses, dribbles etc. |
England video |
- Subscriber composes SMS message with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 12 bookmarks of the videos requested. Each bookmark would have a brief text description of the video content
- Subscribers choose to download the received video clips by activating the bookmark(s) received.
- Size of each video clip would be between 150 – 300kb.
- The download process would be billed at regular GPRS rate (70k per second).
- After receiving the 12th download link, subscriber will receive a message telling them to re-subscribe if they want additional download links for that country.
|
Picture |
These are still images of exciting moments of a selected country |
England picture |
- Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 12 bookmarks of exciting moments of the selected country
- Subscriber chooses to download all or some of the bookmark received. Each bookmark would have a brief description of the picture content.
- Size of each picture would be between 10kb – 50kb.
- The download process would be billed at regular GPRS rate (70k per second).
- After receiving the 12th download link, subscriber will receive a message telling them to re-subscribe if they want additional download links for that country.
|
Text |
This content version would comprise of real time information on each of the participating countries of the world cup. |
England |
- Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives latest information on the country.
- After receiving the 5th message, subscriber will receive a message telling them to resubscribe if they want additional messages for the chosen game.
|
PLAYER – List of players would be sent on or before the 20th of May 2006 |
Video |
These are moving images of various exciting moments of selected stars. The videos would include; goals, red cards, near misses, dribbles etc. |
Ronaldinho video |
- Subscriber composes SMS message with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 12 bookmarks of the videos requested. Each bookmark would have a brief text description of the video content
- Subscribers choose to download the received video clips by activating the bookmark(s) received.
- Size of each video clip would be between 150 – 300kb.
- The download process would be billed at regular GPRS rate (70k per second).
- After receiving the 12th download link, subscriber will receive a message telling them to resubscribe if they want additional download links for that player.
|
Picture |
These are still images of exciting moments of a selected individual. |
Ronaldinho picture |
- Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
- Subscriber is billed N100 for message sent.
- Subscriber receives up to 12 bookmarks of exciting moments of the selected individual
- Subscriber chooses to download all or some of the bookmark received. Each bookmark would have a brief description of the picture content.
- Size of each picture would be between 10kb – 50kb.
- The download process would be billed at regular GPRS rate (70k per second).
- After receiving the 12th download link, subscriber will receive a message telling them to resubscribe if they want additional download links for that player.
|
Text |
This content version would comprise of real time information on a selected individual. |
Ronaldinho news |
- Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 2006
- Subscriber is billed N50 for message sent.
- Subscriber receives latest information on the individual.
- After receiving the 5th message, subscriber will receive a message telling them to re-subscribe if they want additional messages for the chosen player.
|
- Predict match winner:
- Predict Tournament winner:
- Predict MVP
Variant |
Attention Phase |
PRIZES |
HOW TO PLAY |
Predict match winner |
1ST Round |
10 winners per match will emerge daily and the prizes to be won includes: Football, Umbrella, =N=1,500-recharge card, mono-strap bag and T-Shirts. |
Text your prediction for any match with your name and location to ‘2006’. Eg, “Brazil beat Ghana, Tunde Giwa, Iyanu-Ipaja, Lagos.” |
Predict Tournament winner |
Round of 16 |
10 People win N50,000 |
Send your prediction for overall champion with the keyword Champion to shortcode ‘2006’. Eg, “Champions Germany, Emeka Ibrahim, Port-Harcourt” |
Predict MVP |
Final Stages (qtr, semi and final) |
10 People win N50,000 |
Send your prediction for tournament MVP with keyword MVP to shortcode ‘2006’. E.g. MVP Ronaldo, John Emmanuel, Kano” |
| How to Redeem your prize: Prizes for all correct prediction will be redeemed at MTN Service centres/connect stores nearest to you. |
For the Match winner predictions, the competition works as follows:
- Subs text in their predictions for each match before the start of the match on a daily basis.
- At the end of each match, Mtech will run electronic draws and select 10 winners per match which will be forwarded to MTN
- The winners will then be contacted by MTN and arrangements are made to give them their prizes.
- Mtech will ensure winners names will be scrolled on the TV the next day, before the day’s match, at half time, and after the match.. Their will be different prizes to be won at different stages of the competition. The following table outlines the competition stages and the prices, and how to play.
The fixtures for the first game will start being communicated on all the programs in the run-up to the tournament kick-off in order build momentum. This would be bolstered by MTN sending out a bulk messages to its subscriber base informing them about daily match fixtures and reminding them to predict.
Price/cost: N50
Shortcode: 2006
The action parties in this initiative are MTN and MTech
MTN shall do the following:
- Send Message blasts to subscribers telling them about the Predict and Win Promotion and also directing them to MTN wbsite where they will see other content packeges
- Put Daily fixtures and invitation to predict winners in USSD message back.
- Get the prizes to the winners.
MTech shall do the following:
- Create an intelligent follow-on SMS ad inviting subs who participate in predict and Win to try out the World Cup content e.g if a subscriber predicts that Brazil will win a game, we send the sub a follow –on text saying “Hi, wanna get video clips and pics of Brazil’s exciting moments in 2006 World Cup? Text Brazil Video to 35050 to subscribe (N100)”.
- Design a website where information on World Cup download/contents will be accessed.
- Liaise with MTN technical unit in advertising daily match fixtures on USSD message in order to tie in the Predict and Win initiative with the World Cup Content.
- Provide logs of daily winners and ensure scrolling on TV after clearance form MTN daily.
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