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List of phones compatible with video downloads. All camera phones are compatible with picture downloads.

 

Welcome to the MTN 2006 World Cup value added service. MTN is offering her subcribers the oppurtunity to participate and get a feel of the World Cup. Get value added service by "Downloading the World Cup Contents", participating in the "Predict & WIn" competition and expressing yourself through "SMS to TV".

 
Content Downloads : video, pictures and text
Video Allows you view up to 12 video clips of 20 secs each for each match. Simply send, for example “video ger vs crc ” or any other match fixture to 35050. Get 12 video clips on the match.
Picture Allows you view up to 12 pictures for each match. Simply send, for example “picture ger vs crc ” or any other match fixture to 35050. Get 12 video clips on the match.
Text Allows you view up to 5 text message content for each match. Simply send, for example “text ger vs crc ” or any other match fixture to 35050. Get 12 video clips on the match.
 
Predict & Win Promo

This involves the subscribers being able to predict the outcomes of daily matches with the chance to win fantastic prizes. There are 3 variants of the Predict and Win Promo with each variant receiving major attention during different phases of the competition to maintain excitement. The variants are:

 
SMS to TV

The service affords subscribers the opportunity to send SMS from their mobile phones to shortcode 2006 either expressing their passions and opinions or sending greetings to loved ones. The sent messages will be scrolled on TV.
  Price/cost: N50
  Shortcode: 2006

The service has been structured to be as easy as possible. It works as follows:

• Subscribers will send a text message to the advertised shortcode with the keyword (‘’TV). E.g. “TV Zidane is the best” is typed and sent to shortcode number 2006 with the keyword ‘TV’.

• The SMS message is filtered to remove inappropriate language (swearing etc) as well politically motivated texts (e.g “OBJ for 3rd Term”)

• The text message is displayed/scrolled on TV

 

 

 

Preliminaries
FIXTURES
KEYWORDS
e.g video ger vs crc, same for pictures & text
 

Germany vs Costa Rica

ger vs crc

Poland vs Ecuador

pol vs ecu         

England vs Paraguay

eng vs par

Trinidad & Tobago vs Sweden

tri vs swe

Argentina vs Cote d’Ivoire

arg vs civ

Serbia & Montenegro vs Netherlands

seg vs ned

Mexico vs Iran

mex vs irn

Angola vs Portugal

ang vs por

Italy vs Ghana

ita vs gha

USA vs Czech Republic

usa vs cze

Brazil vs Croatia

bra vs cro

Australia vs Japan

aus vs jpn

France vs Switzerland

fra vs sui

Korea vs Togo

kor vs tog

Spain vs Ukraine

esp vs ukr

Tunisia vs Saudi Arabia

tun vs ksa

Germany vs Poland

ger vs pol

Ecuador vs Costa Rica

ecu vs crc

England vs Trinidad & Tobago

eng vs tri

Sweden vs Paraguay

swe vs par

Argentina vs Serbia & Montenegro

arg vs scg

Netherlands vs Cote d’Ivoire

 ned vs civ

Mexico vs Angola

mex vs ang

Portugal vs Iran

por vs irn

Italy vs USA

ita vs usa

Czech Republic vs Ghana

cze vs gha

Brazil vs Australia

bra vs aus

Japan vs Croatia

jpn vs cro

France vs Korea

fra vs kor

Togo vs Switzerland

tog vs sui

Spain vs Tunisia

esp vstun

Saudi Arabia vs Ukraine

ksa vs ukr

Ecuador vs Germany

ecu vs ger

Costa Rica vs Poland

crc vs pol

Sweden vs England

swe vs eng

Paraguay vs Trinidad

par vs tri

Netherlands vs Argentina

ned vs arg

Cote d’Ivoire vs Serbia & Montenegro

civ vs scg

Portugal vs Mexico

por vs mex

Iran vs Angola

irn vs ang

Czech Republic vs Italy

cze vs ita        

Ghana vs USA

gha vs usa

Japan vs Brazil

 jpn vs bra

Croatia vs Australia

cro vs aus

Togo vs France

tog vs fra

Switzerland vs Korea

sui vs kor

Saudi Arabia vs Spain

ksa vs esp

Ukrain vs Tunisia

ukr vs tun

 
 

 

1) CONTENT PACKAGES
These are packages to which a SUB can subscribe to receive exclusive content.


SUBCRIPTION CHANNEL

VERSION

DESCRIPTION

SAMPLE MESSAGE

BUSINESS RULES

2002 ARCHIVE

 

Video

Various moving images of the 2002 FIFA world cup. Provides up to 5 clips per game. Each video clip is 20 seconds long.

 

Subscribe Worldcup

  • Subscriber sends SMS message with acceptable format as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 5 bookmarks of the videos requested.
  • Each bookmark would have a brief text description of the video content
  • Subscribers choose to download clips by clicking the bookmark(s) received. These links remain active for up to 3 months.
  • Size of each video clip would be between 150 – 300kb.
  • The download process would be billed at regular GPRS rate (70k per second).

MATCH

Video

These are moving images of various exciting moments during the match. Each video clip is 20 seconds long. There are up to 12 clips per game. The videos would include; goals, red cards, near misses, dribbles etc.

BrazilGermany Video

  • Subscriber sends SMS message with acceptable format as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 12 bookmarks of the videos requested as they are made available during the game
  • Each bookmark would have a brief text description of the video content
  • Subscribers choose to download clips by clicking the bookmark(s) received. These links remain active for up to 3 months.
  • Size of each video clip would be between 150 – 300kb.
  • The download process would be billed at regular GPRS rate (70k per second).

Picture

These are still images of exciting moments during a match.

BrazilGermany picture

  • Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 12 bookmarks of exciting moments during the match.
  • Subscribers choose to download pictures by clicking the bookmark(s) received. These links remain active for up to 3 months.
  • Size of each picture would be between 10kb – 50kb.
  • The download process would be billed at regular GPRS rate (70k per second).

Text

This content version would comprise of real time information on each of the matches of the World Cup

BrazilGermany Text

  • Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 5 SMS messages containing match highlights during the game.
  • After receiving the 5th message, subscriber will receive a message telling them to re-subscribe if they want additional messages for the chosen game.

COUNTRY

Video

These are moving images of various exciting moments of a particular country. The videos would include; goals, red cards, near misses, dribbles etc.

England video

  • Subscriber composes SMS message with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 12 bookmarks of the videos requested. Each bookmark would have a brief text description of the video content
  • Subscribers choose to download the received video clips by activating the bookmark(s) received.
  • Size of each video clip would be between 150 – 300kb.
  • The download process would be billed at regular GPRS rate (70k per second).
  • After receiving the 12th download link, subscriber will receive a message telling them to re-subscribe if they want additional download links for that country.

Picture

These are still images of exciting moments of a selected country

England picture

  • Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 12 bookmarks of exciting moments of the selected country
  • Subscriber chooses to download all or some of the bookmark received. Each bookmark would have a brief description of the picture content.
  • Size of each picture would be between 10kb – 50kb.
  • The download process would be billed at regular GPRS rate (70k per second).
  • After receiving the 12th download link, subscriber will receive a message telling them to re-subscribe if they want additional download links for that country.

Text

This content version would comprise of real time information on each of the participating countries of the world cup.

England

  • Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives latest information on the country.
  • After receiving the 5th message, subscriber will receive a message telling them to resubscribe if they want additional messages for the chosen game.

PLAYER – List of players would be sent on or before the 20th of May 2006

Video

These are moving images of various exciting moments of selected stars. The videos would include; goals, red cards, near misses, dribbles etc.

Ronaldinho video

  • Subscriber composes SMS message with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 12 bookmarks of the videos requested. Each bookmark would have a brief text description of the video content
  • Subscribers choose to download the received video clips by activating the bookmark(s) received.
  • Size of each video clip would be between 150 – 300kb.
  • The download process would be billed at regular GPRS rate (70k per second).
  • After receiving the 12th download link, subscriber will receive a message telling them to resubscribe if they want additional download links for that player.

 

Picture

These are still images of exciting moments of a selected individual.

Ronaldinho picture

  • Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 35050
  • Subscriber is billed N100 for message sent.
  • Subscriber receives up to 12 bookmarks of exciting moments of the selected individual
  • Subscriber chooses to download all or some of the bookmark received. Each bookmark would have a brief description of the picture content.
  • Size of each picture would be between 10kb – 50kb.
  • The download process would be billed at regular GPRS rate (70k per second).
  • After receiving the 12th download link, subscriber will receive a message telling them to resubscribe if they want additional download links for that player.

Text

This content version would comprise of real time information on a selected individual.

Ronaldinho news

  • Subscriber composes SMS messages with acceptable message as specified under “sample message” to shortcode number 2006
  • Subscriber is billed N50 for message sent.
  • Subscriber receives latest information on the individual.
  • After receiving the 5th message, subscriber will receive a message telling them to re-subscribe if they want additional messages for the chosen player.

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2. PREDICT & WIN PROMO
This involves the subscribers being able to predict the outcomes of daily matches with the chance to win prizes.
There are 3 variants of the Predict and Win Promo with each variant receiving major attention during different phases of the competition to maintain excitement. The variants are:

  • Predict match winner:
  • Predict Tournament winner:
  • Predict MVP

Variant

Attention Phase

PRIZES

HOW TO PLAY

Predict match winner

1ST Round

10 winners per match will emerge daily and the prizes to be won includes: Football, Umbrella, =N=1,500-recharge card, mono-strap bag and T-Shirts.

Text your prediction for any match with your name and location to ‘2006’. Eg, “Brazil beat Ghana, Tunde Giwa, Iyanu-Ipaja, Lagos.”

Predict Tournament winner

Round of 16

10 People win N50,000

Send your prediction for overall champion with the keyword Champion to shortcode ‘2006’. Eg, “Champions Germany,  Emeka Ibrahim, Port-Harcourt”

Predict MVP

Final Stages (qtr, semi and final)

10 People win N50,000

Send your prediction for tournament MVP with keyword MVP to shortcode ‘2006’. E.g. MVP Ronaldo,  John Emmanuel, Kano”

How to Redeem your prize: Prizes for all correct prediction will be redeemed at MTN Service centres/connect stores nearest to you.

For the Match winner predictions, the competition works as follows:

  • Subs text in their predictions for each match before the start of the match on a daily basis.
  •  At the end of each match, Mtech will run electronic draws and select 10 winners per match which will be forwarded to MTN  
  • The winners will then be contacted by MTN and arrangements are made to give them their prizes.
  • Mtech will ensure winners names will be scrolled on the TV the next day, before the day’s match, at half time, and after the match..  Their will be different prizes to be won at different stages of the competition. The following table outlines the competition stages and the prices, and how to play.

 The fixtures for the first game will start being communicated on all the programs in the run-up to the tournament kick-off in order build momentum. This would be bolstered by MTN sending out a bulk messages to its subscriber base informing them about daily match fixtures and reminding them to predict.

Price/cost: N50
Shortcode: 2006

The action parties in this initiative are MTN and MTech

MTN shall do the following:

  • Send Message blasts to subscribers telling them about the Predict and Win Promotion and also directing them to MTN wbsite where they will see other content packeges
  • Put Daily fixtures and invitation to predict winners in USSD message back.
  • Get the prizes to the winners.

MTech shall do the following:

  • Create an intelligent follow-on SMS ad inviting subs who participate in predict and Win to try out the World Cup content e.g if a subscriber predicts that Brazil will win a game, we send the sub a follow –on text saying “Hi, wanna get video clips and pics of Brazil’s exciting moments in 2006 World Cup? Text Brazil Video to 35050 to subscribe (N100)”.
  • Design a website where information on World Cup download/contents will be accessed.
  • Liaise with MTN technical unit in advertising daily match fixtures on USSD message in order to tie in the Predict and Win initiative with the World Cup Content.
  • Provide logs of daily winners and ensure scrolling on TV after clearance form MTN daily.

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3) SMS-TV

The service affords subscribers the opportunity to send SMS from their mobile phones to shortcode 2006 either expressing their passions and opinions or sending greetings to loved ones. The sent messages will be scrolled on TV. The service will be available during all the highlight and preview programs for the World Cup as well as during the match programs (but not during actual live matches)  of the tournament.

The service has been structured to be as easy as possible. It works as follows:

• Subscribers will send a text message to the advertised shortcode with the keyword (‘’TV). E.g. “TV Zidane is the best” is typed and sent to shortcode number 2006 with the keyword ‘TV’.

• The SMS message is filtered to remove inappropriate language (swearing etc) as well politically motivated texts (e.g “OBJ for 3rd Term”)

• The text message is displayed/scrolled on TV

  Price/cost: N50
  Shortcode: 2006

The scrolling band on the screen for SMS-TV will also be used to prompt subscribers to participate in the Predict and Win Competition for the next set of games as well as to announce the winners for the previous day.


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