The MTN Sponsored Call service is another innovation from MTN in the mobile advertising space, which works by getting end users to dial a zero-rated short code and then listen to the ad without being billed. This comes with data or airtime rewards at the end of listening to the ad.
The service is perfect for brands that intend to run targeted ads, brand exposure, promos, and offerings or to grow sales on a particular product line.
Bundled with the service is the targeted SMS service, which can be subscribed to by brands that want to target users in a particular location or state to listen to the ad.
Ideal for when you desire to future-proof your products or services, improve customer satisfaction or service, etc.